Wednesday, March 10, 2010

The Weather




The Weather is often a factor in how much business you do. Typically when the weather's bad, the customers are less likely to come.


Foul weather can also actually be a blessing though, because it sorts the buyers from the tire kickers. If someone gets out in the pouring rain to peak in the windows of a used car, you know they are serious about buying.


Sometimes it can work the opposite, and good weather is the curse. The first nice days of Spring, the lots will be desolate as people are spending the weekend catching up on yardwork and cleaning.


It also affects the salesmen's attitude and drive. After two months of solid snow and dreariness, pretty much everyone feels like crap and doesn't want to wait on anyone. But on the other hand, those first nice days of Spring, salesmen will be so excited for the break in weather that they will find other things to be doing than waiting on customers.
The weather is used as an excuse far more often than it actually affects business, though.
"How's your month going?"
"Terrible! Well you know, how are you supposed to sell anything in this darn weather?"

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